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  • Writer's pictureLuke Nyswonger

Create Beer Labels Using ChatGPT and DALL·E 3

The recent enhancement of integrating DALL·E 3 into ChatGPT has opened a new avenue for creating unique and visually appealing images through simple textual conversations. This feature, now available to ChatGPT Plus and Enterprise users, enables you to describe your vision, and have ChatGPT provide a range of visual designs based on that description. Powered by DALL·E 3, an advanced image model from OpenAI, this feature not only makes the process of designing visuals effortless but also fun and interactive, paving the way for endless creative explorations. Whether it's for a science project, website design, or in our case, crafting distinctive homebrew labels, the realm of possibilities is vast.

Engaging with this feature begins by logging into your ChatGPT Plus or Enterprise account. After enabling DALL·E 3 within the GPT-4 drop-down box (see below), you can initiate a conversation in ChatGPT and articulate the visual you envision for your beer label. Powered by DALL·E 3, ChatGPT takes your textual description and transforms it into a selection of visual designs. The beauty of this process lies in its iterative nature; you can fine-tune the generated visuals by providing additional information or requesting revisions within the chat interface. Each interaction hones the design closer to your envisioned label, making the creative process both dynamic and interactive.

DALL·E 3 Option in ChatGPT
DALL·E 3 Option in ChatGPT

Step-By-Step Guide

Let's go over the process of doing this with a fictional beer called the San Diego Sunrise IPA. The San Diego Sunrise IPA is envisioned as a citrus-infused west coast IPA. Just as the city wakes up to the beautiful hues of an ocean sunrise, this IPA would wake up your senses with a burst of bright, bitter, citrusy notes. If you are not familiar with prompting and want to gain some additional knowledge, I would recommend reading Prompt Engineering 101 for Homebrewers ( and Brewing with AI: Igniting Creativity with Homebrewing Prompts.

Here is how you can think about the approach for label prompting:

  1. Define the Subject and Style: Clearly state that you want to create a label for a beer named 'San Diego Sunrise IPA'. Mention that you're looking for a realistic portrayal of the beer and the sunrise.

  2. Describe Key Elements: Explain the importance of including the San Diego skyline and palm trees to set the scene. Specify that the beer should look golden and inviting, like a sunrise.

  3. Highlight Specific Details: Ask for the depiction of a clear glass of IPA with the colors of a sunrise reflected in it. Request the inclusion of lifelike colors for the sunrise sky, with hues of orange and pink.

  4. Set the Atmosphere: Convey the mood or feeling you want the image to evoke, such as refreshing or invigorating. Describe the background, like a serene coast, to help contextualize the setting.

  5. Clarify the Composition: Suggest the layout, like having the beer in the foreground and the sunrise in the background. Point out any additional elements, like the sun cresting the horizon over the ocean.

Once you are ready, submit your prompt to ChatGPT and wait for the response with the generated images. In this current version of the software, you will receive two versions. You can then iterate on that within ChatGPT or bring it into photo editing or graphic design software.

Here's an example of how you might write the prompt for the San Diego IPA:

Prompt: Create a hyper-realistic image for a beer label named 'San Diego Sunrise IPA'. The label should feature a glass of golden IPA against a backdrop of the San Diego skyline at sunrise, with palm trees and a sun cresting the horizon over the ocean. The colors should be true-to-life with vibrant oranges and pinks. The image should convey the refreshing feel of a morning on the San Diego coast.

ChatGPT Discussion
ChatGPT Discussion

San Deigo Sunrise Beer Label
San Deigo Sunrise Beer Label

Technical Tips

  1. Detailed Descriptions: When providing descriptions for your visuals, be as detailed as possible. Include specifics about color schemes, textures, composition, and any thematic elements you want to incorporate. For instance, instead of saying "a beer label with a sunset," specify "a beer label that features a vibrant sunset with deep oranges, reds, and purples behind a silhouette of a city skyline."

  2. Use of Keywords: Incorporate relevant keywords that can help the AI understand the style or era you are aiming for, such as "vintage," "modern," "abstract," or "minimalist."

  3. Sequential Prompting: If your first attempt doesn't yield the desired result, try sequential prompting. This means taking the output and refining your prompts in subsequent iterations to gradually guide the AI towards the perfect image.

  4. Aspect Ratios and Dimensions: Specify the aspect ratio or exact dimensions if you have specific requirements for your label size. This ensures that the generated image fits your physical label without the need for significant adjustments.

  5. Licensing Considerations: When generating images that might be used commercially, such as beer labels, ensure that the content of the image does not infringe upon any copyrights or trademarks. See AI in the Brewery: Debating IP Ownership of AI-Crafted Beer Recipes ( for a related discussion on AI and Intellectual Property.

  6. Iterative Feedback: Use the feedback loop to your advantage. The AI learns from each interaction, so providing feedback on what you liked or didn't like about the generated images helps in refining the results.

  7. Integration with Other Software: While DALL·E 3 can generate compelling images, you might need to use graphic design software like Adobe Firefly, Photoshop, or Illustrator to add finishing touches, text overlays, or to tweak the design.

  8. Complementary Design Elements: Don't forget to consider how your AI-generated image will work with other design elements on the label, such as text and branding. Make sure there is space allocated for these elements in your prompts.

💡Tip: For a low-cost printing option, use Premium Label Supply White Sticker Square Labels and an Inkjet printer.

Additional Prompt & Label Examples

Prompt: Create a beer label for a homebrewed beer named 'Gourd's Gold Goblet'. The label should capture the essence of a Pumpkin Spice Latte beer, indicative of a fall season theme. It should incorporate imagery of golden leaves, pumpkins, and a steaming coffee mug to represent the latte aspect. The malt-forward, slightly nutty, and caramel characteristics should be suggested through a warm color palette, including hues of gold, orange, and brown. Typography should be rustic yet elegant, resonating with the traditional English-style Brown Ale inspiration. Additional graphics may include hops and barley, with an artistic touch that suggests a blend of these ingredients with pumpkin spice and coffee. The overall design should convey the craft of homebrewing and celebrate the creativity of combining a traditional brown ale with the comforting flavors of pumpkin spice and latte.

Pumpkin Spice Latte Beer Label
Pumpkin Spice Latte Beer Label
Prompt: Design a label for a homebrewed beer called "Killer IPA From Outer Space" inspired by a fantasy theme of comical extraterrestrial clowns. The label should have a vibrant color scheme with whimsical and exaggerated features. Include elements such as a spaceship, colorful tent-like stripes, and a playful font that suggests a circus theme. The design must be original and not directly reference any copyrighted material, characters, or films.

Killer IPA From Outerspace Beer Label
Killer IPA From Outerspace Beer Label

Prompt: A vintage-inspired beer label for an Apricot Pale Ale, featuring imagery of fresh apricots and hop cones to signify the beer's fruit infusion and bitterness balance. The label should have a classic, artisanal look, with elegant typography that reads 'Handcrafted Apricot Pale Ale'. Include subtle nods to 18th-century English brewing tradition through design elements like filigree or heraldry, but with a modern twist that suggests innovation in brewing. The color palette should be warm, with shades of apricot orange, hop green, and earthy tones to convey the natural ingredients. The label should look like it could belong on a high-quality craft beer bottle, with a balance between rustic charm and contemporary sleekness.

Apricot Pale Ale Beer Label
Apricot Pale Ale Beer Label

Prompt: Create a beer label design for a Butterfinger Stout. The label should have a nostalgic and indulgent theme that captures the essence of a Butterfinger candy bar. Include imagery of chocolate, caramel, and peanut butter swirls merging with a dark, roasty stout beer. The malt bill ingredients, like Maris Otter, Flaked Oats, Chocolate Malt, Roasted Barley, Caramel Malt 45L, and Special B Malt, should be artistically represented. Hops like Magnum and Fuggle and adjuncts like Lactose, Peanut Butter Powder, and Cacao Nibs should be subtly integrated into the design. The overall look should be rich and decadent, with warm, inviting colors that reflect the creamy and crunchy character of a Butterfinger. Add a vintage-inspired twist to the typography and layout, evoking the feeling of an old-fashioned summer and the joy of homemade ice cream, with a modern touch that hints at the innovative use of AI in the brewing process.

Butterfinger Stout Beer Label
Butterfinger Stout Beer Label

Exploring Beyond DALL·E 3

Though the primary focus of this article centers around the integration of DALL·E 3 with ChatGPT for crafting homebrew labels, the realm of generative AI extends to a plethora of other noteworthy products. Below is a curated list of generative AI software tailored for the creation of diverse artwork. Each entry includes a concise description and links to their official websites or informational pages for an enriched exploration.

  1. Adobe Firefly: Adobe Firefly is a Generative AI tool that uses simple text prompts to create high-quality output such as images, text effects, and fresh color palettes.

  2. MidJourney: MidJourney is a generative artificial intelligence program that generates images from natural language descriptions, similar to OpenAI's DALL-E and Stability AI's Stable Diffusion.

  3. Canva Magic Studio: Canva has introduced Magic Studio, a suite of generative AI tools that includes Magic Switch, Magic Grab, Magic Expand, Magic Morph, Magic Edit, Magic Media, and more.

  4. Microsoft Designer: Microsoft Designer uses generative AI technology to provide writing assistance, automatic layout suggestions, and captions and hashtags to make professional designs quickly and easily.

  5. Bing Image Creator: Bing Image Creator is an AI art generator developed by Microsoft Bing. It’s built into Bing Chat, an AI-powered tool where you can create images, find answers to complex questions, and summarize vast amounts of information all in one place. Bing Image Creator is also available as a standalone pane in the Microsoft Edge sidebar.

  6. Craiyon: A web-based tool that generates colorful and abstract art from text prompts. Powered by a custom generative AI model that uses GANs and VAEs.

  7. Jasper Art: A web-based tool that generates realistic and stylized portraits from text prompts. Powered by Jasper, a generative AI model that uses StyleGAN2 and CLIP.

  8. NightCafe: A web-based tool that generates artistic images from text prompts or uploaded photos. Powered by a variety of generative AI models, such as Deep Dream, Neural Style Transfer, and Pix2Pix.

  9. DeepAI: A web-based tool that generates images from text prompts or uploaded photos. Powered by a collection of generative AI models, such as BigGAN, StyleGAN, and Text2Image.

  10. Runway: A web-based tool that generates images and videos from text prompts or uploaded media. Powered by a range of generative AI models, such as GPT-3, DALL-E, and First Order Motion Model.

Please note that the capabilities of these tools vary, and some require a subscription or payment.


The collaboration of DALL·E 3 with ChatGPT marks a significant step forward in making visual design more accessible and engaging. It's a practical tool that simplifies the design process, allowing both experienced and novice creators to turn their ideas into visual realities with ease. This technology encourages users to experiment and play with their concepts, refining them through an interactive process to achieve results that align closely with their original vision.

For homebrewers, it translates into a delightful enhancement of their hobby, adding a layer of enjoyment and personalization to their craft. This tool not only simplifies the creation of visually appealing beer labels but also invites brewers to infuse their unique story into every bottle.

To continue your journey into the exciting world of brewing, don't forget to subscribe to You'll receive a wealth of resources, insights, and brewing inspirations. And join our community on the Facebook group where you can share your brewing adventures and learn from fellow brewing enthusiasts.

Cheers! 🍻

Homebrew Beer Labels
Homebrew Beer Labels

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